For the bargain prize of 117
millions pounds, Microsoft purchased a 1.6 % stake of Facebook. Other
companies such as Yahoo or Google likewise desired to purchase among the
most popular social networking sites however Facebook declined their
offer.
The aim of this collaboration is merely to enhance earnings through advertising on both sides. Microsoft will offer web ads for buy pinterest likes
outside the US. The business currently had an agreement with Facebook
to provide banner marketing and links to the US variation of the social
networking website. This was the part of the deal talked about during
several weeks. With this acquisition, Microsoft will become the special
3rd party seller of abroad marketing outside the United States on
Facebook. Understanding that the social networking website currently has
49 millions users, this could be a huge financial opportunity for
Microsoft.
The
Facebook offer is Microsoft's answer in its battle with Google. Looking
one year back in October 2006, Google beat Microsoft with the 1.65 bn
dollar acquisition of online video sharing website YouTube.
With
this partnership Facebook is wanting to enhance its existing audience of
almost 50 million active users by becoming a real magnet for marketer
as well as to contend fiercely with its rival MySpace which currently
has 100 million users. Facebook also wishes to make the most of existing
Microsoft skills. According to Charlene Li, an expert at Forrester
Study, the software application team understood much better -in
comparison to Google- ways to work with program developers and develop
computing environments. She stated that "Microsoft is a business that
knows ways to build platforms, knows the best ways to establish
relationships with designers. The social networking site is hoping with
Microsoft's collaboration to struggle less to reach leader position.".
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